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Information on the World Health Organizationʼs International Code of Marketing Breastmilk
Substitutes

The World Health Assembly adopted the International Code of Marketing Breastmilk
Substitutes in 1981 to protect and promote breastfeeding, through the
provision of adequate information on appropriate infant feeding and the
regulation of the marketing of breast-milk substitutes, bottles and teats. In
subsequent years additional resolutions have further defined and strengthened
the Code.

The Code stipulates that there should be absolutely no promotion of breast-milk
substitutes, bottles and teats to the general public; that neither health facilities
nor health professionals should have a role in promoting breast-milk substitutes;
and that free samples should not be provided to pregnant women, new mothers
or families.