The New Mexico Baby Friendly Hospital Project strives to support all hospitals and birthing centers in the state of New Mexico in meeting the requirements to be designated as “Baby-Friendly”. Becoming a Baby-Friendly™ Hospital involves giving parents information, confidence, and skills necessary to successfully initiate and continue nursing their babies. It also provides post-discharge resources and support.
This effort is based on a 1991 World Health Organization (WHO) and the United Nations Children’s Fund (UNICEF) set of criteria established to offer an optimal level of care for infant feeding and mother/baby bonding. Birthing facilities who become Baby-Friendly™ successfully implement the Ten Steps to Successful Breastfeeding and comply with the International Code of Marketing of Breast-milk Substitutes.
 The Ten Steps to Successful Breastfeeding, Protecting, Promoting and Supporting Breast-feeding: The Special Role of Maternity Services. Geneva: WHO, 1989.
 International Code of Marketing of Breast-milk Substitutes. Geneva: WHO, 1981.