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I'm a Hospital Administrator - I Help New Mexico Breastfeed

Hospital administrators can help ensure that every mother and child have the option of successful breastfeeding, starting with making their hospital Baby-Friendly™. The Baby-Friendly™ Hospital Initiative, created by WHO and UNICEF, outlines "10 steps to successful breastfeeding." Hospitals or birth centers that show compliance with the 10 steps and don't accept free formula samples can become designated as Baby-Friendly™.

Is your hospital Baby-Friendly™?

  • Have a written breastfeeding policy
  • Train staff to implement the policy
  • Tell all pregnant women about the benefits and management of breastfeeding
  • Help mothers breastfeed within one hour of birth
  • Show mothers how to breastfeed and how to maintain their milk supply, even if they are separated from their infants
  • Only give infants breastmilk unless medically necessary
  • Practice "rooming in" (i.e., allow mothers and infants to remain together 24 hours a day)
  • Encourage breastfeeding whenever the baby wants it
  • Don't give pacifiers or artificial nipples to breastfeeding infants
  • Help create breastfeeding support groups and refer mothers to them when they leave the clinic or hospital
 
Funding Resources for Hospitals
1. Hospital Scholarships: to cover part of the Baby-Friendly fees and other costs related to progress along the Baby-Friendly Pathway.

2. Hospital Consultants: to assist with assessment, training, and mentoring/coaching related to progress along the Baby-Friendly Pathway.

Contact the New Mexico Breastfeeding Task Force for support on making your hospital Baby-Friendly™.

Key Resources