The New Mexico
GIVING BABIES THE BEST START
Medical Centers Receive Recognition for Supporting New Families
In celebration of World Breastfeeding Week The New Mexico Breastfeeding Task Force, a committee of the New Mexico Pediatric Society, has presented awards to hospitals in New Mexico that have eliminated the use of formula company marketing materials.
Do you remember the day you brought your newborn home from the hospital? Or, maybe you are looking forward to that day. Feelings range from great joy and excitement, to confusion and, well, fear.
Although your baby does not come with an instruction manual, hospitals usually provide some on-the-job training, and send home written (or DVD) materials.
Now one item is disappearing from that package of hospital information: the formula company "gift bag." Often encompassing a diaper bag or tote, packs contain infant feeding instructions, coupons, and formula samples. But evidence has shown that this "gift" is really just a well-disguised marketing effort for expensive brand name infant formula. And public health professionals consider these packs to be a serious obstacle to successful breastfeeding. Mothers who received discharge packs are more likely to exclusively breastfeed for fewer than 10 weeks than are women who have not received the packs.
The American Academy of Pediatrics Policy Statement on Breastfeeding encourages pediatricians to "work actively toward eliminating hospital practices that discourage breast-feeding (e.g., promotion of infant formula in hospitals including infant formula discharge packs and formula discount coupons.)"
The New Mexico Breastfeeding Task Force congratulates all participating medical centers in their support of breastfeeding families.
HONOR ROLL RECIPIENTS IN NEW MEXICO
CHRISTUS St. Vincent Regional Medical Center
Crownpoint Healthcare Facility
Gallup Indian Medical Center
Gerald Champion Regional Medical Center
Gila Regional Medical Center
IHS Acoma-Canoncito-Laguna Service Unit
IHS Indian Hospital-Zuni
Lincoln County Medical Center
Memorial Medical Center
Mimbres Memorial Hospital
MountainView Regional Medical Center Las Cruces
Northern Navajo Medical Center
Plains Reional Medical Center
Presbyterian Rust Medical Center
Presbyterian Espaņola Hospital
San Juan Regional Medical Center
Socorro General Hospital
University of New Mexico Hospital
Resources and Problem Solving Ban the Bag Initiative Breastfeeding and the Law Breastfeeding Statistics Breastfeeding Literature Archived material Spring Conference Photo Contest Breastfeeding Calendar and Display Meetings--Minutes and Dates NMBFT Project Support Funding Links Links en Espanol World Breastfeeding Week