The New Mexico
         Breastfeeding
                  Task Force
 
GIVING BABIES THE BEST START

Medical Centers Receive Recognition for Supporting New Families

In celebration of World Breastfeeding Week The New Mexico Breastfeeding Task Force, a committee of the New Mexico Pediatric Society, has presented  awards to hospitals in New Mexico that have eliminated the use of formula company marketing materials.

Do you remember the day you brought your newborn home from the hospital?  Or, maybe you are looking forward to that day.  Feelings range from great joy and excitement, to confusion and, well, fear.

Although your baby does not come with an instruction manual, hospitals usually provide some on-the-job training, and send home written (or DVD) materials.

Now one item is disappearing from that package of hospital information: the formula company "gift bag."  Often encompassing a diaper bag or tote, packs contain infant feeding instructions, coupons, and formula samples.  But evidence has shown that this "gift" is really just a well-disguised marketing effort for expensive brand name infant formula.  And public health professionals consider these packs to be a serious obstacle to successful breastfeeding.  Mothers who received discharge packs are more likely to exclusively breastfeed for fewer than 10 weeks than are women who have not received the packs.  

The American Academy of Pediatrics Policy Statement on Breastfeeding encourages pediatricians to "work actively toward eliminating hospital practices that discourage breast-feeding (e.g., promotion of infant formula in hospitals including infant formula discharge packs and formula discount coupons.)"

The New Mexico Breastfeeding Task Force congratulates all participating medical centers in their support of breastfeeding families.
HONOR ROLL RECIPIENTS IN NEW MEXICO

CHRISTUS St. Vincent Regional Medical Center
Santa Fe

Crownpoint Healthcare Facility
Crownpoint
 
Gallup Indian Medical Center
Gallup

Gerald Champion Regional Medical Center
Alamogordo
       
Gila Regional Medical Center
Silver City

IHS Acoma-Canoncito-Laguna Service Unit
San Fidel

IHS Indian Hospital-Zuni
Zuni

Lincoln County Medical Center
Ruidoso

Memorial Medical Center
Las Cruces

Mimbres Memorial Hospital
Deming

MountainView Regional Medical Center  Las Cruces

Northern Navajo Medical Center
Shiprock

Plains Reional Medical Center
Clovis

Presbyterian Hospital
Albuquerque

Presbyterian Rust Medical Center
Albuquerque

Presbyterian Espaņola Hospital
Espaņola

San Juan Regional Medical Center
Farmington

Socorro General Hospital
Socorro

University of New Mexico Hospital


Established 1988